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How to Gain Followers for Your Business's Niche Social Media Network


River Avenue Digital is owned by one of our coaches, Josh Irons who functions as their CEO. His team develops content that is aimed at helping brands flourish. Check out his team's post on using Pinterest effectively. This is one channel you should explore with your brand.


According to Hootsuite, approximately 250 million people use Pinterest every month. That's 23.5 percent of the U.S. population.

Using Pinterest, you can reach out to a new audience of potential customers with fun, creative content. Through engaging content, you can expand your reach and grow your brand online with shoppers looking for what you're selling. Put a pin in these 11 tips for developing a strong Pinterest marketing strategy.

1. Title Boards with Keywords Optimizing your website content with strong, relevant keywords can help people find your business online. Thankfully, you can develop a Pinterest marketing strategy to accomplish the same goal.

To start, determine which keywords your customers are searching for. You can use online tools such as Google Keyword Planner, Google Trends, or Google Analytics to develop a list.

Then, start creating content that reflects these keywords.

Don't forget to include your keyword within the title to let people know the content matches their search.

You can also add the keyword to descriptions. Using keyword-friendly captions will help search engines and your customers find the content they're searching for.

Pinterest is also more likely to recommend your boards when they're organized by categories.

Making it easy for people to find your content can help you attract new customers to your business.

2. Create Vertical Images ​ Long, narrow images can help you take up the maximum amount of available visual space.

By maximizing your visual real estate, you can make it easier for people to notice your content. 

As part of your Pinterest marketing strategy, you should make sure your blog post images are pinnable, too. 

That way, your blog strategy supports your Pinterest marketing.

3. Link It Back

When creating pins, you have two opportunities to add links: the description and the pin source.

These are two great spots where you can link back to your website. 

Sending Pinners back to your website can help increase web traffic and potential leads. Then, you can convert those leads into sales. 

Linking one piece of content to your website can also show pinners your company's full value. 

As a result, pinners recognize your company is available to help solve their problems and address their needs.

4. Share on Social

Don't leave your boards hanging! Instead, you can tweet a pin and share it with your Twitter followers. You can share your boards on other social media networks, too. 

That way, you're leveraging your followers on multiple platforms and getting more people to engage in your content.

As an added bonus, people might retweet or share your posts. Then you're reaching more people and staying social.

5. Create Original Content

According to this report, 98 percent of Pinners try the new ideas they find on Pinterest.

Use original content to take advantage of this opportunity. Mix it up with different types of content, too, including infographics, blog posts, witty memes, and videos. 

That way, people see the unique value you have to offer. Then, they'll return for more in the future. The more valuable your content, the better your brand credibility as well. 


For the other six tips, visit River Avenue Digital's Blog post on the subject...

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