Chris VailAug 24, 20192 minLosing Money While Making a ProfitOne of the biggest mistakes a startup business owner can make is believing that making a profit and having cash flow are the same thing. They're not. It's q...
ChrisAug 15, 20193 minBeware Toxic Promotion Syndrome…Every startup needs to promote the business in some way, to get their brand and product in front of potential customers.
Chris VailAug 13, 20192 minYou need to sell it, not just tell it.I used to work as a life insurance wholesaler. In layman’s terms, that means I represented insurance companies and their products to the agents in the field,...
Chris VailAug 8, 20193 minWhat is it about some brands, and their prices?The price of anything is just a function of supply and demand, and the item’s utility, right? Isn’t that what classic pricing theory tells us, and what we te...
ChrisJul 26, 20192 minMicrobrand U Workshop Graduates: Interview with Mark Miller of Winfield Watch CompanyIt’s been 4 months since our first seminar took place. It’s time to catch up with some of our trailblazing participants from MBU.
ChrisJul 25, 20193 minMicrobrand U Workshop Graduates: Interview with Zack Rackovan of Ardor & ForgeIt’s been 4 months since our first seminar took place. It’s time to catch up with some of our trailblazing participants.
ChrisJul 19, 20191 min5 Questions You Need To AnswerHere are 5 Questions you need answers for if you want to make a success of your Microbrand. MBU will help you learn the answers!
ChrisJul 15, 20191 minDifferentiation: Getting Your Brand Noticed (and stocked)Microbrand University Coaches Josh Irons of River Avenue Digital and John Keil of WatchGauge discuss what it takes to get your brand noticed by retailers. It...
ChrisJul 10, 20193 minHow to Gain Followers for Your Business's Niche Social Media NetworkAccording to Hootsuite, approximately 250 million people use Pinterest every month. That's 23.5 percent of the U.S. population.
ChrisJul 1, 20193 minA Category of OneLast month, I traveled to England on a family vacation, as well as to do some business. After the United States, the UK has always been the biggest market fo...
ChrisJul 1, 20191 minAre you a ship’s captain or a cab driver?Ask people who buy microbrands what they like about them, you’ll more than likely have a number of people say they like that the brand owner is accessible, a...
ChrisJul 1, 20192 minBefore you launch – put your brand into this scary story...The recent HBO mini-series about the Chernobyl nuclear disaster took the concept of “damage control” to a whole new level. While the scale is exponentially s...
ChrisJul 1, 20192 minMeasuring What MattersHow do you know if what you’re doing is working? Very often, when something we’re doing doesn’t seem to be working, it actually is, we just haven’t see the r...
ChrisJun 26, 20193 minThe Three P’s of a Successful LaunchI’ll be honest. There are some projects, and some brands, which I never thought would succeed, and yet, so far, they seem to have done just that. My record o...
ChrisJun 21, 20193 minRespect the ProcessAn old sales manager of mine was fond of saying, “it takes ONE woman NINE months to have a baby. You can’t put nine women in a room and have a baby in one mo...
ChrisJun 8, 20191 minWhy would I bother helping my competitors? Why would my competitors want my help?Both good questions. The answer is complicated. I’ll start with the “why bother” question first. Not long after starting my business, I began a friendship wi...
