One of the biggest mistakes a startup business owner can make is believing that making a profit and having cash flow are the same thing....

Every startup needs to promote the business in some way, to get their brand and product in front of potential customers.

I used to work as a life insurance wholesaler. In layman’s terms, that means I represented insurance companies and their products to the...

The price of anything is just a function of supply and demand, and the item’s utility, right? Isn’t that what classic pricing theory...

It’s been 4 months since our first seminar took place. It’s time to catch up with some of our trailblazing participants from MBU.

It’s been 4 months since our first seminar took place. It’s time to catch up with some of our trailblazing participants.

Here are 5 Questions you need answers for if you want to make a success of your Microbrand. MBU will help you learn the answers!

Microbrand University Coaches Josh Irons of River Avenue Digital and John Keil of WatchGauge discuss what it takes to get your brand...

According to Hootsuite, approximately 250 million people use Pinterest every month. That's 23.5 percent of the U.S. population.

Last month, I traveled to England on a family vacation, as well as to do some business. After the United States, the UK has always been...

Ask people who buy microbrands what they like about them, you’ll more than likely have a number of people say they like that the brand...

The recent HBO mini-series about the Chernobyl nuclear disaster took the concept of “damage control” to a whole new level. While the...

How do you know if what you’re doing is working? Very often, when something we’re doing doesn’t seem to be working, it actually is, we...

I’ll be honest. There are some projects, and some brands, which I never thought would succeed, and yet, so far, they seem to have done...

An old sales manager of mine was fond of saying, “it takes ONE woman NINE months to have a baby. You can’t put nine women in a room and...

Both good questions. The answer is complicated. I’ll start with the “why bother” question first. Not long after starting my business, I...